Solutions
E-Commerce & Platform Engineering
Netsam builds and replatforms online stores: storefront, cart and checkout, the integrations that keep catalogue, inventory and customer data consistent, mobile experiences, and B2B portals for wholesale and distribution.
- Replatform phases with exit criteria
- 6
- Core integrations: CMS, ERP, inventory, CRM
- 4
- Owning system per fact
- 1
- First design target
- Mobile
The challenge
- The store converts poorly on mobile and nobody can say precisely where the drop-off happens.
- Catalogue changes need a developer, so merchandising happens quarterly instead of weekly.
- Inventory in the store and inventory in the warehouse system disagree, and someone reconciles them by hand.
- The platform cannot support the B2B side of the business, so wholesale runs on email and spreadsheets.
- A replatform has been deferred for years because nobody will own the migration risk.
Our approach
We treat commerce as an integration problem first and a design problem second, because most stores that convert badly do so when the data behind them is unreliable. Exactly one system owns each fact: content, stock, financial truth and customer history. The funnel is instrumented from the first build, and catalogue, pricing and promotion changes are staged, reviewed and promoted deliberately.
What’s included
Storefront, Cart & Checkout
A conversion-focused storefront, cart and checkout built for speed and for your real buying path, with step-level funnel reporting from launch.
CMS & ERP Integration
Commerce integrated with your CMS and, where required, the ERP, so content, catalogue and financial truth work as one system.
Inventory & CRM Integration
Stock, customer and order state kept consistent across channels, with documented contracts for every integration.
Mobile Commerce & Applications
Fast, responsive mobile storefronts, plus progressive and native mobile applications where the experience justifies one.
Replatforming & Migration
Moving off a platform that has stopped scaling, with catalogue, customer, order and URL continuity planned before anything moves.
B2B Commerce Portals
Account-based pricing, quoting, approval workflows and reorder flows for wholesale and distribution.
Why Netsam
- Migration is planned with URL and SEO continuity from day one, so a replatform does not cost you your search visibility.
- Catalogue and pricing changes follow the same staged, reviewed promotion as content.
- Netsam hosts what it builds, so performance targets are inside our control rather than a hosting vendor’s.
Exactly one system owns each fact. Everything else reads a copy and may be briefly out of date, but never permanently in disagreement.
How a replatform runs
Step 1: Assess
What the current platform actually does.
- Integration and customization inventory
- Catalogue and data quality audit
Step 2: Data & URL plan
Continuity before anything moves.
- Redirect map for top-traffic and top-revenue URLs
- SEO baseline captured
Step 3: Build & integrate
Tested against real data.
- Order-to-cash tested end to end
- Inventory reconciliation clean
Step 4: Parallel & validate
Compare outputs, test at peak.
- Load tested at a multiple of peak
- Rollback rehearsed
Step 5: Cut over & stabilize
Switch, monitor, recover baseline.
- Redirects activated, monitoring elevated
- Rankings and funnel tracked against baseline
Technology
- Commerce platform selected per engagement
- CMS integration
- ERP, inventory and CRM contracts
- Progressive web apps
- Funnel analytics
FAQ
E-Commerce & Platform Engineering: common questions
It does when the redirect map is written after the build. We capture the SEO baseline and build the redirect map against top-traffic and top-revenue URLs in the first phase, before anything moves, then monitor rankings against that baseline through stabilization.